Not sure it was the goal, but rather a side effect. Helo, the former student was given the opportunity to travel the world and share his art, but his main focus and goal was to improve his community. I think that that kind of pride comes from knowing that you can better yourself and others around you.

Why limit it to F1, how about any other celebrity?

Some have asked what insights and learnings came from the making of the film. In short until making the film I didn't realize how embedded the Institute is into the education system. Without Senna these kids would be lost. The Institute licenses his image to generate funds to pay for the reformation of the public…

One of the most rewarding parts of the process was getting a note from Bianca Senna, knowing that the family was happy with the film was amazing.

Matt, it was early days of post production on KAZ, and the team at Playstation / GT approached me to document the new venture between PDI GT and IAS. After learning about what the Institute does and has done it was clear that the story was Ayrton's legacy. Ken Chan and the Team at Playstation gave me the freedom to…