I don’t understand why this is so hard for advertisers and content providers alike to get. What the fuck good is it to anybody to auto-play video at me which is not the content I came to consume? If it doesn’t play sound at me, I may not even notice it? What’s it do except suck bandwidth? Why would advertisers pay for…

Won.

Prime is indispensable for the impatient who don’t live near a railhead.

And by the way - what the fuck GOOD does it do Gizmodo or your content creators to play a bandwidth and performance sucking video at me if they’re not going to make me listen to it anyway? Why would you WANT me to see but ignore one of your recent videos playing between paragraphs?

I’m just amazed at how un-self-consciously you laud this advance when there’s a *completely and utterly* unrelated video trying to play between the last paragraph and the “Recommended Stories” link. I say trying because I do not whitelist my ad-blocker on Gizmodo sites. I will - I’ll watch your ads and let them play…

Fuuuuuuuuuck you Adam for that GIF!

Cathy Lee Crosby as Wonder Woman