As a bit of irony, you do realize that one of the defining characteristics of hipsters is that they loath being identified as hipsters. #justsayin… :-)

Or like saying that one should read Zen and the Art of Motorcycle Maintenance to learn how to repair bikes.

And the thing you don't know is that everybody here is violating the first rule of fight club.

That is exactly what I was thinking.

Product placement didn't bother me at all; in fact I kinda enjoyed it.