I agree... There are plenty of non-White marketing folks. Why the blanket assumption that they don’t exist and would be working on a movie about Black people?

Why is it “shitty”? It’s simply targeted marketing. I don’t get why it would be either good or bad, morally. The purpose of marketing is to sell product and targeted marketing does so effectively (as seen by the success of Straight Outta Compton’s success).

Marketing that targets certain demographics is not new. Marketing that is adjusted for different markets isn’t new either.

Why is it “shitty”?

From a business perspective, it’s an efficient strategy, but it’s still completely strange that all this was based on a white marketing team’s intuition or feeling about how people respond to black art or what cultural knowledge they assume people have.

all this was based on a white marketing team’s intuition or feeling

And it’s often not based on assumptions, but data provided by Facebook, Google, and the websites like Jezebel themselves.

“marketing makes assumptions about people” - controversy!

This is standard practice in all film marketing (most marketing, period). Every film released cuts multiple trailers aimed at different ethnic groups, which will often focus on the Hispanic actor, the African-American actress, etc. Nothing new here. All marketing is based on assumptions about groups of people - moms…

How do you know it was a white marketing team?

I love her. I know that’s not the consensus on this site, but I think she’s awesome and hilarious and I’m so excited for this next season.