It would! Re-releasing a decades old commercial that’s still more in touch with the present mood than anything Pepsi has/could ever do?

Would that count as shade? Just a simple reissuing/posting of the commercial- no superfluous comments or social media pagentry. We need a ruling!

as a coke drinker (alas very occasionally) this makes me smug.

I work for the in-house agency of a very large brand. Our head honcho sent a hilarious agency wide email telling us to never send him anything resembling “this tone deaf garbage pile” and our creative director responded with “this ad is the most tragic thing I have seen all week and I am currently at a funeral in…

Or they could just reissue the original....

I have to love this quote:

Someone was clearly at a retreat! We’ll call him Ron Roper.

Lovely. I’m basking in the schadenfreude.

Coke is going to come out with a glorious ad come July 4th or something to counter this and make Pepsi look like even bigger amateurs.

“wow. Ok. So, we were trying to capitalize on the fact that protesting is like big right now. Because we are a huge company, and capitalizing on stuff is like, what we *do*. I don’t know what you guys are so upset about. I mean, peace! Love! Caramel colored sugar water! We are showing off a bunch of hot hotties who…

It’s an important vague, non-specific, non-controversial, non-political message in order to convey whatever you want, starring a girl who is is both stunningly beautiful and completely generic, and believes totally in the vague, non-specific, non-controversial, non-political message that peace and Pepsi start with the…

“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

Oh man, I’m super glad I don’t have to do ad testing or tracking for them anymore. I imagine that those conversations were fucking amazing.

I was going to say (as someone who has worked in advertising my whole career) that this seems exactly like an idea a client would come up with.

The best part about this being in-house is that they have to stand by it and double down because they don’t have an agency to blame/fire.

- How about.... “It depicts various groups of people embracing a spontaneous moment, in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”