I think they'd all fall under the general title of "product specialist," (vs. model) in the context of this conversation, but the difference is in the role they execute on the floor and their level of training and compensation. The individuals who are employed as models on press days likely don't receive any training…

I'm the director of PR for Productions Plus - the Talent Shop. We're the leading provider of auto show product specialists in the country and anywhere from 40-60% of the product specialists at U.S. auto shows are our talent. We're a $50M company representing 16 OEMs and we've staked our business on the notion that the…