“Who on God’s green Earth thought this story was better-suited by serialization?”

The story that was serialized in monthly issues in the first place?

How dare they? To a family as rich as the Bellacourts?!

Depends on where. Billboards on the right Los Angeles streets are extremely effective, everyone drives everywhere and there’s so much traffic you have plenty of time to read.

Yes, and also, filming wrapped before the allegations came out.

A good thing to remember is that Marvel Studios =/= Marvel TV. Marvel Studios and Feige had nothing to do with this, or any of the TV shows (besides Agent Carter). TV is run by Jeph Loeb and is still under the thumb of Ike Perlmutter.