...price is whatever the customer is willing to pay. Airlines, for example, offer a range of prices for their tickets,... Think of it like this, they see a lot of people are searching for Tokyo flights so, they raise the price and see how many tickets they can sell. If they don’t get a lot sales, the price goes down…

Yes, the money is a just reportable amount from the NRA and insignificant. It is implied that when you take the money, the NRA membership’s support and donations comes with it. That’s where the big money adds up and can be 10-15x more.