I think its supposed to be ambiguous that either:
A: Clara was just lee’s creative side, that dissipated the moment she “sold out”

I would like to see a story in Ireland featuring jam media’s ROY, on how internet hoaxes can go so out of control that it makes them real. imagine if Roy was just a hoax that just appeared on any type of media that was there, but not actually existing, but everyone thinks it is. that be a cool crossover.