A gay couple goes to a baker and orders a wedding cake. The baker gives them their cake with a note about how he’s going to donate the money to anti-gay organizations or conversion therapy camps. Then the baker displays that cake and that note online, with the couple’s names.

Make a list of the last fifty things you bought. Now think about whether you’d want the person you bought them from making a public post with your full name about it.

Yes, if one of those principles is displaying a customer’s private purchase with a shaming note in front of the whole world. And, of course, you’d be fine with any company displaying all the purchases you ever made with them publicly if they find out they don’t agree with your politics, right?

So you’d be fine with them posting your purchase and a note to you publicly if they don’t like the way you vote.