I think there is merit to the argument. The average consumer (i.e. no one on this website) really just wants something that is reliable, comfortable for their daily commute, and has a badge they can show off to friends and co-workers. Reference the Camry-fication of the BMW 3 series. The engineers were quoted telling…

If I engineer and market products which are both poorly-adapted for the physical environment in which consumers use them, and ignore the actual product preferences of my target market, do I not suck at my job? (Asking for a friend.)

My interpretation of “complements their ‘lifestyles’” is that Cadillac is not cool. They want a cool badge like BMW, Merc, etc more than anything else. How many people would pay $1k for a Canada Goose coat if it had no badges or logos of any kind... NO ONE!!!

ENTHUSIASTS CANNOT SUPPORT A BRAND. Lotus has been taking shits because enthusiasts cannot support a brand. Porsche makes the Cayenne because enthusiasts cannot support a brand. Blaming enthusiasts on lackluster sales just pushes the blame away from the real issue: Cadillac was the world standard once. No one is going…

Is it possible that a confounding variable of increasing AMG sales is that they have either widely expanded their product line? Or, in slightly different terms, they’ve lumped in their AMG-Sport (or whatever) badging into those sales numbers to artificially inflate that growth?

I kind of agree with him. I don’t think being better, or even vastly better (and let’s be honest, cars are so good now, that vastly better isn’t an option, it’s a margins game) than the competition is enough for Cadillac anymore. It would take a catastrophic let-down from one of the major luxury manufactures to see…

So Cadillac is kinda in the same boat as VW is now.. shitty sales and they have no idea how to capture the market and gain the foothold they once had in the American market.

Seems like the solution is same for both of them.. stop trying to chase what you perceive as the competition and get back to what made you a…

The current lineup isn’t selling because it is sedans and everyone knows that including Cadillac. Add that BMW and MB have had years cred with the nouveau for 30 years, so that is what they buy, its what they buy for their kids, etc. and they lease constantly.

BMW and MB are making bank off SUVs; their in house…

Cadillac needs to learn from Buick...and BMW...and Audi...and Porsche. Make a liftback sedan if you want people to buy something other than SUVs. The young buyers they’re chasing are 1) flocking to the cities, and 2) getting married later. This means parking sucks, so a short length is appreciated, and there’s only…