Agreed. Saturn was so much more than a division. It represented an effort to change the culture of GM. Ultimately, I think GM was too entrenched in the old ways to benefit from the existence of Saturn. Saab could have been the premium equivalent.
Agreed. Saturn was so much more than a division. It represented an effort to change the culture of GM. Ultimately, I think GM was too entrenched in the old ways to benefit from the existence of Saturn. Saab could have been the premium equivalent.
RIP Saab
GM letting Saab and Saturn wither on the vine, leading to their eventual death.