Normally I would agree with you but to announce this as the pinnacle of the Diablo conference at Blizzcon where you know the room is going to be full of die hard Diablo fans is kind of a slap in the face. It’s the kind of thing you do when you are playing with the audience and have the big announcement at the end. …

I’m guessing 0 people on that ladder noticed how EA got ripped apart for Command and Conquer Rivals literally this same year.

phone toy isn’t directly marketed to them.

The thing is, as others have pointed out, it was marketed to them by virtue of the fact it was revealed during the keynote at Blizzcon. I’m not going to excuse reprehensible behavior like threatening developers or whatever, but Blizzard really missed the mark with this one. They announced it directly the the crowd…

Your “ignore it and move on” attitude is fine if you see a commercial for it on TV or an ad in the banner of a webpage, but when you create this self-congratulating, self-aggrandizing event to announce it, you’re wasting the time of everyone who specifically took the money, time, and effort to come to Blizzcon. It…

“These nerds”

This is such a trash comment. Have you ever disliked something before? Why are others not allowed to be vocal with their opinions? I guess you are just the type of person who lets people walk all over you.

Sure maybe online because it can become an echo chamber of rage but I don’t like media outlets trying to come down on Blizzcon attendees. Those people paid hard earned cash to be there so if that guy wants to get up there and snarkly vent then sure. People take off work and make hotel arrangements and the big…

Context, you don’t see it.

I just wanna know how many steps down the ladder from the C-Suite you have to go before finding somebody who knew this was a terrible idea. Because *somebody* at Blizzard has to understand 1) that a lot of gamers weren’t going to like this and B) how gamers tend to respond to things they don’t like.

I’d offer the point that you’re ignoring the context of this game’s reveal. That it was marketed directly to a crowd of people it’s not being produced to be marketed towards. A crowd of people, both in person and at home who paid for access to take part in the event that marketing was within. And that this was all…

It *was* marketed to them. They announced this shitty reskin of a Chinese mobile game to an exclusively western, PC-focused, English-speaking audience, who I will remind you paid to be there. It was marketed to Blizzard’s core fanbase, and no one in that fanbase wants Diablo Immortal.

Also worth noting that Diablo was already on PC so a console release shouldn’t upset what tends to be a PC majority fanbase. Hearthstone, same deal.

I think it’s also important to note that Hearthstone wasn’t announced at Blizzcon- it was announced at PAX. They seemed to have the foresight that an entry into digital card games probably wasn’t the best announcement for the sorts of hardcore fans that attend BlizzCon. And that was an in-house project!

Same thing with Bethesda’s E3 presentation. If all they did was show an Elder Scrolls Mobile game, fans would be pretty angry. But then they showed a short clip with the Elder Scrolls VI logo and all was forgiven.

To make fans happy.  It’s called pr.  You know the whole thing this article is about.

Does everyone remember the Metroid Prime 4 logo drop? That satisfied Metroid fans very well. That’s all Blizzard had to do and this wouldn’t have gone so bad. Just do “one more thing” after the Immortal stuff in the opening ceremony, and play the Diablo tavern music with a D4 logo. And just say it’s early in…

We saw a similar response when we announced that we were bringing Diablo to console, and we saw a similar response to the announcement of Hearthstone.

Why does she have to change?

“It should be like it was in the fifties when everyone on it was white”