Your one example is so enlightening.

This was the best keynote since Jobs died. Wasn't that bad, bud.

Helps people understand what's up. Good for all the reporter types.

Because they care about you so much.

They didn't use the word innovation in the keynote at all. It was pretty tame for Apple. Best keynote since Jobs died. The goal here isn't to blow everyone's minds out their ears, the goal is to provide a useful service all in one place. Yeah you could do that theoretically by yourself with a different app or phone,…

It was a choice to keep things simple and safe. It wasn't like they didn't think about it. Its innovation lies in how they did it.

Ash Thorp is currently working on his own stuff, as is everyone else I'd imagine. They just share a mutual appreciation for a beautiful film and wanted to show it.

Tesla has already proven itself a viable concept. Europe is lousy with them and as they release cheaper and cheaper models they will become more and more widespread.

What happened? Is this from the iPhone prototype incident?

Paid back the government loan on Tesla. Also, what do you mean if any of Musk's initiatives can stand on their own? Pay Pal stood on its own, Zip2 stood on its own, Solar City is a fully functioning business making solar energy cheaper and more practical, Tesla is making electric cars a viable concept and is standing…

He did everything he could to get his corporations off the ground, including spending nearly every cent he had. All the money, by the way, he made himself. Not to mention the fact that he paid off his government loan from Tesla nine years early. Freaking crap, what is your problem.

My point is that, as driverless cars become more and more popular, driving as a sport will become more and more popular. More novelty, more rush, more thrill. There is more mystique! More celebrity! Look at these people, these super humans, practicing a dying art at tremendous speed! That's how people work. It won't…

This looks bad. I'm really sorry.

Comic Sans

It's so confusing. Neat, though.

I would say mostly ugly except for the last two. The last two are just simple. And, now, iconic. They have made themselves iconic through work.

Formula 1 teams have $500M+ budgets. Once the gold rush hits, they'll be even higher. They will be able to afford to. You'll have companies like Lotus focussing exclusively on the competitive circuit with their now massive budgets, as well as larger automakers stepping in for the prestige, namesake, and advertising…

No way. Automated cars become the norm. The next generation becomes all the more enthralled with the culture of self-driving and auto racing experiences a massive uptake in the amount of viewers and participants.

As everyday driving gets safer and safer, duller and duller, auto racing becomes more and more dangerous,…

Fair point.

The goal is realism. Not just in stills, but theoretically in a final rendered short. You need depth like that and if it involves sacrificing a little detail, it works.