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As a senior copywriter in an ad agency myself I always ask myself how these things can happen, because sometimes I am quite sure that more than 50% of the people who saw this video are paid too much to not know what they are saying... But I also have to say that this is not classic marketing because it looks like it’s

Initially I didn’t really see what was wrong with this. But the article does make a valid point with

I think since Ubisoft having its own terrible track record of social justice issues makes the use of the poem makes it ring hollow at best and exploitative at worst.

Consider that this is a $60 game. This matters. They’re using a real life tragedy to market a video game.

I think it’s a bit tone-deaf and tasteless, but I also found Kotaku promoting the free copy of Watch Dogs 2 thing going on side-by-side with the exposé about Ubisoft Toronto (and indeed Ubisoft as a whole) incredibly tasteless. 

who’d have thought a game with 100% deus vult aesthetic and 4% community moderation, on the PC, would attract this crowd.

And it needs to be shouted from the rooftops again and again: This is not an unintentional consequence of FOSTA/SESTA. This was the goal. The goal was always to keep sex workers marginalized and frightened so that they could be easily abused and exploited. “Protection” was always a smokescreen. This is, and has always

Do little children even know who Michael Jackson is?  I mean, a Michael Jackson exhibit in children’s museum, is directed at adult children, right?

Whelp, that’s gross as fuck. Brace yourselves for the “Well actually” bros pouring out of the woodwork to defend this dude.

Don’t give a shit if I get dragged for this, but:

Self regulation —who knew.