For the same reason I have a problem with Neil Young's Pono player and Monster Cables. They prey on consumer ignorance to turn an extra buck in the guise of providing a better experience. It's a form of fraud. Many blind audio tests of the formats have proven it's all but impossible to discern any difference, yet they…

Sure, charging customers a premium for an audio format that virtually no one can tell the difference between in blind audio tests is just Jack and Jay looking out for the little guy. Funny, I don't feel served. Go sell your snake oil someplace else.

Sadly, I can tell you from personal experience that once you smell death, you can never, ever forget that smell, and the recognition is instant.

Long form?