If a hipster fakes their artisanal product and no one is there to hear it, does it make a sound?

If you click over to the article there are pictures showing before they grew beards to dupe hipsters into paying 10 bucks a bar for remelted chocolate. It's fucking hilarious and reminds me of the duck dynasty bros.

Is a hipster’s word worth nothing these days?

Somewhere (in Portland, probably) there’s a machine that spits dudes like those guys out by the dozens. We must find this machine, lest we be flooded with inane conversations about small batch bourbon and banjo / mustache wax.

Met the Mast brothers at a party. Nice enough guys, but it was a birthday party and their “present” was like, 20 bars of their own chocolate. Some of us opened a bunch and shared them....never seen so many polite “mmmm...so good” grimaces. I’m not sure that adding pepper to chocolate justifies a $12 price tag.