Exactly.

I never had any intention of buying a bigger 6 or 7. The 5 chassis is perfect (given that it was one of the last things Jobs oversaw) I don’t want a new phone, I want a better the same phone. Especially since I didn’t bother upgrading to the 5s, going from the A5 to the A9 is a big deal worth $400. Or it will be once…

This could be a valid way to look at it, but:

Disclaimer. I don’t like Apple products

It’s a minor product release. It’s not even targeted to you. It’s targeted to first time buyers and less saturated markets. 16GB sounds awful to the power users of America, but to kid in the Cuba or Myanmar (or a US red state), this is an epic first step that his parents can afford.

This is the same missing-the-point reporting for the iPhone 3GS and iPhone 4S, both of which were massive bestsellers and records for their time.

This article is so patently untrue (and even, astonishingly, admits that and contradicts its own premise right in the middle of the article) that it should make anyone with any amount of sense tend to believe that Gizmodo is an unreliable source of tech news.

Minus ForceTouch & a 128GB option, it is literally a 4" 6S, a two generation spec jump from the 5S. And it has nary a camera hump or ugly antenna lines to boot.

Counterpoint: This is the biggest in-line upgrade any iPhone has ever received.

And yet it will sell great. I know a lot of people that prefer a smaller phone. Not everyone wants a giant phablet in their pocket. They do however want a phone with decent performance. The 5S while still a good phone is beginning to feel sluggish. Most people that are buying entry level phones don’t care about all…

Another anti-Apple author with a chip on their shoulder swipes at Apple hitting only empty air... it’s a screwed move indeed.. a smart one. Folks looking for a smaller phone were forced to use an ancient (by industry standards) phone model.. now we have something that is just as powerful. Sure.. a new industrial…

This is a terrible tech article.

This was a pretty lousy article. I mean, real junior high school grade reporting. No offense, but your “analysis” is just laughably wrong.

this is such a non-story. the SE is exactly what it is, no one was fooled. if you want a 5S-sized phone, with the newer features of the 6S, well...here it is. i for one appreciate this, having, in many ways, preferred my 5S to my 6S, so...i may go for it. or not. either way. life goes on...

This is weird. I actively dislike Apple products, and I can clearly see this is a new model. This logic is the same as saying the iPhone 5s wasn’t a new model compared to the 5, or the 4s to the 4 because they had the same body.

Sigh. So if someone offered you an iPhone 5, iPhone 5s, or and iPhone SE, you’d just say “Who cares, they’re all the same exact thing because it’s the same chassis, so just give me one at random!” I sort of doubt it.

Wouldn’t the same logic then apply to every “S” model Apple has ever released? Upgraded internal components are a big deal to a lot of people. And, for the Mad Men comparison to work, Apple would have had to taken the exact same thing and rename it. They didn’t do that. They upgraded the hardware and added new…

I am OK with this. It’s all I wanted from Apple, or really, any android phone. Just something smaller with good performance.

C’mon. That’s like saying the iPhone 6S is actually the iPhone 6, as it has the same look and OS, with only the guts updated. And the update here is much bigger — it’s a two generation leap (S to S, not “base” to S). So this doesn’t seem like a fair assessment at all.

If you consider the 6s to be a new phone, then why not this one?.. The only thing that didn’t changed was the casing of the phone (which some people might say that it’s everything).... But by keeping the same shape is probably the reason why it can be less expensive from the beginning. which is nice