Just saw this myself, why would they do this elaborate stunt? The only thing that makes sense to me is Back to the Future 4.

Siliconera reports that Tsunekazu Ishihara, the president of the Pokémon Company, told viewers the game is "a huge project" due for completion in two years. Pikachu will get a speaking role for the first time in 17 years. Siliconera said his dialogue will mimic that of a hard-boiled detective, working against his…