Oh, it's considerably better than that, especially if you compare it to the biggest chains.

Mr. Ed … which is not to say McD uses … uh …

It's true. :)

The one that I've never seen, and I'm sure it's good, is In 'N Out Burger. Totally a nonentity in the Northeast, although you hear so much about it, you'd think there's one on every streetcorner of the U.S.