It's true — I just had the opportunity to talk with them on Twitter, and they reminded me that this was an exploratory study of pre-existing data. They are aware that this is a little evidence, not a lot of evidence, but are interested in studying it further.

This is bad statistical practice — they tested four different things: transportation, spatial presence, engagement, and enjoyment. Only one of these four things was "statistically significant" at the 1-in-20 level we use for statistical testing. The odds of that happening by chance is 1-in-5, not 1-in-20. If you just…