The Lifehacker article got it wrong. Check out The Eureka Factor for an accurate explanation of the research.
The Lifehacker article got it wrong. Check out The Eureka Factor for an accurate explanation of the research.
You should review our new Random House book The Eureka Factor: Aha Moments, Creative Insight, and the Brain. Your readers will be interested in it because it explains creativity and its practical enhancement. It is the only such book written for the general public by the neuroscientists who did most of the…