Thanks for the answer Geomancer. It does make sense that it is a marketing thing of Mc. If I remember correctly than in ‘The Devil is a Part-Timer!’ the place the main character worked at was also a Mc and the phrase “smile kudasai” was also used there (it is only referenced that the restaurant is from the Mc…

First Xagor thanks for your answer. I never went to Japan and the only times I noticed such a thing was in Animes which had scences in a restraurant. Most of the time there is a scene in which a customer would ask one of the servers (who is most of the time ashy person in the Anime and might be part of the main cast…

Why do the customers ask them to “smile kudasai”? What is the “cultural reason” for that. I am trying to imagine going to a Mc here and asking them to smile while ordering my menu. Can someone explain it to me please?