I’m pretty sure this isn’t just a free app download they used. This is still having artists and technicians use their skills to manipulate and generate the desired art. Plus, Method Studios knows what Marvel can pay... I’m sure they didn’t let themselves get paid any less.

What are you talking about?!

On the flipside, though, the people pushing this technology are the same people that swore NFTs were going to lead to a revolution.

AI writing is dogshit. And it’s not capable of getting much better than it already is, because the computer doesn’t know what it’s saying. It scans, but has almost no content, and the content that’s there is beige and bland, because that’s all the machine can do.

Not necessarily. In the world of classical 2D animation, there’s a role called an inbetweener...the people who draw all the frames in between, after the key pose animator and breakdown artist have done their passes.

With the advent of 3D digital animation, the program becomes your inbetweener. They interpolate between…

It had to be Disney. All they seem to care about is profit, so this won’t be the last time we see this happen.

it’s just a complex process that, evidently, we don’t even need to fully understand to emulate.

“the computer would go off and do something,” and the team behind the sequence would tweak and alter the response with new prompts.”

I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers.

No, it’s not that deep when your country is run by people that really don’t care about the working class. It’s very obviously intentional. However, I do agree that this “AI” is helpful, but the issue is that it was very quickly acquired and ballooned into something pretty nefarious -- because they can.

Yep. The “bottom feeder workers” such as fast food workers, customer service reps, interns. Corporations have been telling how little you matter for decades despite being the backbone of their hierarchy. Peasants and rulers, and all that.

...Then the college boom happened, which, believe it or not, in the 90s had made…

Jeff is going a bit deep in claiming AI is solely created to destroy artists.

They are (at least the director is so far) and more than a few people (even on here) are already lapping it up and parroting the excuse. This all sucks to see happen.

As you already pointed out, we’ve already seen this in the ‘robot revolution’ that replaced many manufacturing jobs with machines or replaced people like bank tellers with ATMs. On the one hand, society is still here, unemployment is pretty low - many people found new jobs. On the other hand, a lot of people didn’t…

Disney’s history of using robots and computers to replace actual employees goes deep into their culture. Just wait until they start using AI technology to create animated movies.

I suppose some executive at Marvel Studios will try to spin this as “The AI-generated intro sequence fits the show’s theme of inhuman invaders with bad intentions trying to impersonate the good guys”... but even if the move fits in with the show thematically, it’s still shitty. You’re still taking away a paycheck from…

Only in that under normal circumstances additional artists would’ve had to come in to animate it. It’s all pretty nebulous though.

Now, if a bunch of artists story-boarded all of this out and then someone just scanned it into the box to do the work - that feels less ok.

There’s a mid level Logistics Analyst in Minneapolis who will be laid off when the company uses AI to calculate routes/rates/loads etc....Six months later a mid-level staff accountant at a firm in Boise will be laid off when his/her company uses AI to help with the books...Later still, a Paralegal in Chicago will be…

I wondered about this as I was watching it. I have to say in this specific instance I don’t have a problem with it as long as it was clear this was the plan all along. It does provide an eerie, twisted-reality aesthetic, very much in line with the atmosphere the show is going for.