If you look up the sales, MLP has been IDW’s best selling series for quite a while now. I am not joking, aside from the occasional first issue of something, MLP is constantly the best seller for IDW.

How is it isn’t? It was huge and it wasn’t going to go away. It’s not a meme or a fad, it’s a fandom.

I hope you feel the same way about adults into Transformers (you know, a show and toyline for little boys).