Seeing that the point of reference was Fight Club makes it that much better, if you ask me.

Haha, I die.

Trailer wasn't bloody at all. Can't wait for the first episode! Already pre-ordered the season.

This actually played after Midna's power was taken away by Zant at Lake Hylia, leaving her helpless and dying. It was then up to you (Link, as a wolf), to carry her on your back to Hyrule Castle where Princess Zelda then sacrifices the essence of her soul to bring Midna back.