What a crazy & thought-provoking post! I loved reading everyone's answers.

I've become that person that stands in Sephora standing stock-still in front of a display as I look up swatches on the make-up blogs. EVEN THOUGH THEY ARE RIGHT IN FRONT OF ME. Nice to meet fellow swatch lovers.

Ha! I feel your pain—it's like, do you people not even notice nuance??

Ah, but the miracle that is Sephora lets you return the duds! Also, even if it doesn't *actually* make a difference (please don't tell me if that's the case!), I find that wiping the lipstick sample top with alcohol (which they have) mentally prepares me for putting it on the tester that will touch my lips.

100% absolutely, could not be more the same about lipstick. I have so many. Too many, but I can't bear to part with them. Also, I've been searching for berry and deep colored lipsticks that aren't a massive pain to put on (looking at you, Dior Addict Extreme in Black Tie and Sunset Blvd!); so far, my favorites are…