Can we talk about how horrible the setup and follow-up was for this award? Having YouTube personalities shout “That Dragon, Cancer!” like it’s freaking Doom or something, and then the guy comes up in tears. Then following it up with an actual ad for Doom? Really poor timing and tone all around.

You’re familiar with framing as a literary device, right? The most common example is The Princess Bride. You have the bulk of the story on the inside, and then the man telling the story to his grandchild as the frame. The story could very easily just be the events within the book, but the creator decided that a frame…