The optimist in me believes that the doubling down on the fluff is a silent, passive-aggressive protest against the GM decision to change tack on Jez’s content strategy. You can even see it in this article. In days of yore, beyond the summary and block quotes we see here, there would be more analysis and discussion of…

So basically I have to troll for men stunned by the realisation that they’re almost out of all the choices they thought they had. Great.