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You know owners make more money than players, right?
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As someone whose boss regularly makes decisions that needlessly make my job more difficult...I am so happy to live vicariously through Sale.

No dumber than telling an athlete you GM he has to pitch in clothes that he thinks inhibits his ability to pitch in order to sell t-shirts....just less defensible in court of public opinion.

It sounds like he DID talk calmly and rationally. And the FO didn’t do the rational thing (put performance of the team over merch sales). Then Chris reacted.