In their (the “hurrr durrr” commenters) defense, I’ll paraphrase Dodge’s own Tim Kuniskis (Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America):

The duel headlight intake thingys make sense. And the TA lettering makes it even better. I bet with an employee discount the 6.4 CHALLY is 37-38. Sounds like a hell of track ready cat to me.