I can actually relate to the angry lack of interest. As if it's so boring that you pretty much lose all semblance of an idea when you look at one which pisses you off.

if you want to make the sports car relevant again what you have to do is market it to younger guys who falls short of the hipster movement. market it to the tech savvy millennials and the gearheads at the same time. those who dont care about the power have the tech. and those who dont care about the tech have the…