But 15-year olds drink Martini and King fisher? ;) But... they are telcom-customers. Soon they will need a bank - like Santander or Banco. And fuel and oil for their car (Total, Shell, Mobil1 etc) - maybe a Fiat as their first? OR a Renault? And when they need new shock absorbers they might get a 1 tier brand like…

Unfortunately this is the type of attitude executives have right before their companies go under. F1 is great, but its sheer ignorance to think you don't need to attract new audiences. All those "young people" he disparages will grow into the moneyed customers he wants.

FWIW, if you ever find yourself in a trackday session with a driver like this (which you will) there's a way to handle it.

that's pretty nice that the two company's can take friendly shots at each other.......if only more people on Jalopnik would be like that and not be so narrow minded about one brand or style of automobile

As someone who works in digital marketing, this is the sort of stuff I love to see! It's awesome when two highly competitive companies can share a mutual respect, make playful jabs at one another, and provide some entertainment to their fans/consumers.

I'm going to try and clarify since a lot of commenters seem confused. The bikes used to run 24 litres of fuel and that got reduced down to 20. The engines were originally designed to run on 4 more litres than they are currently allowed. Honda cuts the fuel completely to one cylinder when at corner entry to full lean…

How about we just loan Japan all of the senior leadership of late 90's-bankruptcy GM? They seemed to do a pretty good job of killing customer demand...

Is winning Formula One races actually important to Ferrari? I think that Montezemolo did a great job of building the Ferrari brand to the point that the cars they sell are a thing unto themselves, divorced from any racing successes or failures.

You know, I watch Top Gear for the cars, not for 60 year old Brits masturbating to a time when Britain meant something. It's been really hard to watch Top Gear for a few years because of this.

Samir you said?

Not a specific technology, per se, but an approach to manufacturing that makes it cost-effective to upgrade components to the company's most recent technology. I have a 7-year-old BMW wagon. Why can't I easily install the latest iDrive?

Composite materials and Bio-Diesel