The actual name of the item references Deadmau5 as well. He used to DJ under the name Halcyon411

Lemmings

Austin isn't bad news for gaming companies, the studios just always tend to close their Austin branches first. Due to a massive tax incentive enacted a few years back, every major gaming company opened a studio in Austin,...and when cost-cutting measures are needed, those studios are the first to get sliced.

Two more things to add;