Yoda is a good reference. Snoke only shows up as a hologram in Awakens. 99% chance he is evil yoda. Not actually yoda mind you, just a yoda like evil character. Yoda’s son or some shit.

To me it’s the first part of what you said that is really most important. Stop trying to jam the same ad system down peoples throat and get innovative with how you operate. If you still want to do ads, then pay the content creators to endorse what you sell in their content. It would probably be more meaningful that…