Except, you know, there are no ads anywhere on the Xbox one dash.

Achievements (or trophies or whatever) are a brilliant marketing tool that exists so that simple-minded plebs are compulsively driven to buy more games so they can increment that meaningless variable tied to their account. It also encourages brand loyalty, because if you stick to a single content platform, you can…

Well, that's a refreshing change of pace. Yes, all platform holders and publishers pay us for all of our coverage. It makes it easier for our company to not pay us anything. You figured it out!

Kotaku has become the "Anti-Xbone" internet shills of the internet.