I am curious as to what would constitute "the most depressing downer" angle.

In 1970 McCann is doing research on the diet beer project for MIller. It took them three years for regional introduction in test markets and another two years on top of that for a national roll-out.

After downing a bottle of vermouth, of course.

I'd need to find a pair of sunglasses to do justice to the picture.

Funny, after watching this episode I was left with an unexplained craving for stir-fried octopus and a Tab cola.

It has been a few hours since I finished watching the episode. After nearly an equal amount of time practicing in front of a mirror, I've finally perfected the Peggy cig dangle.

No, to be more precise, it was an octopus fucking A episode

Roger and cocaine — that concept merits a spinoff by AMC immediately.

You'd be a fool to pass up on free roast beef. Especially if you wash it down with some pre-aluminum can Coca-Cola. Mmm-mmm good. I can taste the metallic aftertaste in my mouth already.

There was a time when I used to wonder where the main characters would be as time progressed. Who would still be alive though the 80's, 90's and today (sorry if that sounds like a soft rock radio station jingle)

Well, I suppose it could create a market for "Where's Sal?" t-shirts

Mandatory question with so few episodes remaining:

Driving hitchhikers down two-lane highways in an effort to free yourself from a jail that you, in a way, created for yourself seems pointless. Is there a better way for Don to finally break free?

If you run away from "advertising heaven," what is your next destination? Advertising hell?

Why would mollusk-to-human cunnilingus be labeled as weird? It's the dawn of the 1970's!