It's also including the Dolby Atmos mix of the soundtrack, which is more worth it than the silent version, especially if you have a $1500 AV receiver (which I don't).

Just call it "John Carter." It's cleaner.

It comes down to money. Digital projection, which is subsidized by NATO and the studios, can be made 100% automatic. In fact, you only need a regional technician and 1 or 2 managers at the theaters themselves who are trained in how to operate the Theatre Management Software in order to run any number of auditoriums…