You’re saying the exact same thing this article is saying. Who cares if a consumers figures out that one item costs less per ounce than another item and they choose the cheaper of the two, or if an app tells the consumer that they “saved” a certain amount. So what if the difference is only 10-cents on one item. No one…

You seem perplexed and you incorrectly assumed that the price of a “Family Size” or “Value Size” product should be lower per ounce than a smaller package. It used to be that way which is why it isn’t now!!! Don’t you know these tricks are intentional? For decades consumers automatically bought larger packages of items…