I'd say Schwimmer's the clear loser in that bunch. I know he's been doing some directing, and his guest spot on 30 Rock a few years ago was funnier than anything he'd done on Friends for at least five years, but he's had the lowest profile of them all, I think.

Avoid the brown Pepsi.

To promote The Social Network, he went on Colbert and said "Online communication is to face-to-face communication as reality TV is to reality" (or something close to that). My guess as to why he wanted to write that movie is he'd finally found exactly what he wanted: a "protagonist" in the internet biz whom he could…

"You can't fight city hall, but you can goddamn sure blow it up."