It works because they're a giant corporation with an entire legal staff and you're an individual. Legally, you can't copyright a word — that's trademark territory, which is arguably murkier than copyright — but 99.9% of the time it would be stupid to go to court over.

"Just Because Other People Do it Doesn't Make it Right" — does that mean the little guys are getting sued while no one goes after, say, Buzzfeed?