True, corporate citizens can espouse whatever they want. But Facebook presented its “trending stories” list as somehow impartial. Apparently they were curating it *without telling anyone*. To me, they were being dishonest. It’s not a violation of journalistic ethics (as you correctly point out), but it IS douchbaggery…

For those that see this as a waste because the amount is so small please consider that most small non-profits will benefit from any amounts coming in. I help run a small 501c3 and we are always happy for funds that we did not have to bother people to raise. If we got all lifehacker/reddit/insert favorite site here…