Brands with $5 million to $10 million in annual ad spend have CGOs 21.3% of the time, the report said. Companies with more than $50 million in annual ad spend have a CGO just a little more: 21.4% of the time.
Enticing visitors to come to your website isn’t rocket science, but getting them to stick around and make a purchase is an entirely different beast. You need serious online marketing know-how to guide visitors back to your page and turn them into customers. If your marketing budget can’t help you hire a pro yet, you…
Former “Saturday Night Live” cast member Chris Kattan believes he broke his neck while performing a sketch on the show back in 2001.
There is an industry conversation about targeting that’s juicy but laden with double-talk. That conversation starts with digital companies offering amazing targeting capabilities. They have
The world’s diamond mines are rapidly running out of rocks, or at least ones that can profitably be extracted from the ground. A recent analysis by Bain found that a number of mines that supply 29 million carats per year will be fully depleted by 2030.
Facebook is suing
The Marketing Academy’s
Irish gambling platform Paddy Power’s jokey campaign tied to the British Open may not have paid off as expected after Tiger Woods—the focus of the effort — exited the tournament early.
Welcome to GreatistYou, a new social experiment where we see what happens when five people decide to change their health—and broadcast their journeys for everyone to see. Four goals, five contestants, and six weeks to crush said goals for the promise of a better life (oh, and $1,000!).
American Idol has found its finalists.
Karen Quintos, executive vice president & chief customer officer at Dell Technologies, regularly shares two pieces of career advice with her 15- and 20-year-old daughters. The first is the axiom that perfection is the enemy of greatness. Women struggle with being perfect in their marriage and careers, how their homes…
In 2010, Linda Bacon, Ph.D., published Health at Every Size, which promoted the idea that everyone should have respect regardless of their weight. Bacon also started a group of the same name to give people resources to stop dieting and find professionals that agree with the idea that fat doesn’t always mean unhealthy.…
Wix, an Israeli
Video downloader is a free web tool that allows you to download and convert video online so that you can view them at any time, even without an Internet connection, and is easy to use and fast in performance.
Major League Baseball had a staggering run this year when, over a four-week period, a quartet of its biggest stars—Nolan Arenado, Bryce Harper, Manny Machado and Mike Trout—signed blockbuster, long-term deals worth a combined $1.3 billion. They ranked as four of the biggest playing contracts in the history of sports.
US TV giants including Turner and Viacom have been experimenting with cutting down the number of ads they air during shows. They hope it will appease viewers sick of so many ads showing in their favourite programmes while also meaning they could charge a premium because there are fewer slots, therefore driving up…
To do e-commerce analysis of websites, there may be many analysis tools for e-commerce products. This is what we often call dropship spy tool. There are many such tools in the market, many of which are paid for.
Long known as a wellness destination, Carlsbad, California has found another unique reason for travelers to select it as a destination to visit in Southern California.
Are you still waiting in line at the supermarket? How very prehistoric of you.
has launched eight 10-second ads as part of its 2018 Christmas campaign, with each ad given a different Elton John song chosen to relate to the product.