The mansion has historical/cultural value, though. The mansion is every bit a part of the brand as the magazine itself.

I think they should instead follow the European model of lads mags, and keep the nudes, but do it in a way which keeps them on news stands. That could be successful.

The world is crying out for a female Sasha Baron Cohen, who can puncture someone like Trump, the way Borat did for George Bush’s America. This isn’t her.