Had more to do with Peet’s company directives rather than the roastmaster’s personal preference, if I were to guess.

It’s pretty shitty coffee. After hearing it was started by someone who left Starbucks, I was hoping that it would be an improvement; it wasn’t.

What I do as Peet’s Coffee Roastmaster

Roast coffee too damn dark, with too much of an emphasis on blends over single origins. Had Peet’s for the first time in California a couple months ago - it was awful.