This is perfectly true. The problem is, if a slogan creates an unintended ‘knee-jerk’ reaction, like ‘ALM’, then it’s not lading right for certain people.

They’re (initially) being threatened by it. And labeling them as ‘racist’ or anti-black just because they misunderstood the meaning, doesn’t help bridge the divide.

This is a really good article, and very timely (so, thank you). It’s helped me see things more objectively.