I live in Korea and personally can't stand traditional soju, although the flavored stuff is alright, and it's great to get drunk with it because it's so cheap.

"Seitz" is actually an anagram of "Sepinwall," if you add in the missing letters and take out the ones that don't fit.

FYI, on #4, that linked article is by Matt Zoller Seitz, not Sepinwall.