I agree that $50 is too steep, but if you factor in couples who would otherwise have to pay for a babysitter, or those who have to pay for parking (if you're in a city), plus any concessions and tickets going for $15/each, it's not that outrageous.

I like this idea, but $50 seems too steep, so cut the price tag down and I'd be in. As a parent of young kids, I will say I miss being able to go to the movies without hiring a sitter or going alone.