The only way that best of 7 series could possibly be good booking is if it's just to kick start a Cesaro push by having him rip through Shaemus 4-0 and then go demanding that the GM's give him a US Title shot (that is then booked like it actually means something).

Yeah he did the Demon entrance against Neville at Takeover: Rival in a no 1 contendors match that then set up his programme with Owens. Was a great match on a great card.

Correct. The build/narrative running throughout this episode of Raw should have been Rollins starting the show by being all cocky and dismissive but having that confidence ebbed away as more and more people who have faced 'The Demon' instilled fear in him by recounting their experiences.

That only goes to show how poorly the 'main roster' have presented/booked it. In NXT his 'Demon' entrances were always a highlight and something that added to the Takeover shows feeling special.