It's factual but misleading. If you miss all 35 times (which is almost 40% chance) you lose it all. If you hit on try #35, you net $1 (assuming $1 min bet). If you hit on try #34, you net $2, etc.
In other words you have a ~40% chance of losing $35 against a ~60% chance of winning $18 on average. Which ends up…